The white-and-navy combination is one of the oldest continuous identities in English football, and the cockerel on the ball is a crest you do not confuse with anything else. Together they mean the shirt is identifiable even to people who do not follow the league.

The white body has the usual consequence: it shows everything. Collars, cuffs and the hem are where a season of wearing appears first.

If you are going to print a name and number, a white shirt is the easiest possible background. Navy printing on white reads from further away than any other combination on this site, and there is no pattern competing with the letters.

The corresponding risk is that a bad print is also more visible. Look at the listing photos for a name set that sits flat and square — on white, a corner that is lifting shows immediately.

The home shirt is the one people mean. Buy it first, buy it as a gift, and buy it if you only buy one. The away designs are where the club has done the noisy work, and they are a reasonable second shirt.

Fit is standard English and generous — your usual size, up one if layering. And treat the white body as a commitment: it will need washing inside out and cold from the first wear, not from the first mark.